After reviewing a few feedbacks from readers, I realise that majority of questions centres around ‘the most lucrative investment in Ghana’, ‘the best investment option in Ghana’, ‘the best mutual fund in Ghana’, and other similar phrases. In a nutshell, the majority would like a particular investment product to be recommended to them as the best to invest in. Frankly, I may be one of the very last people to recommend a particular option as the best investment product in Ghana. It is not the general perception of best investment product that I frown on. However, my issue has to do with the attribute that potential investors perceive as being the only characteristic of best investment products. Unfortunately, whenever the subject of best investment product crops up, the focus is solely on higher interest rates. This one-directional emphasis can lead investors into making wrong investment decisions that may subsequently ruin their finances. As Databank’s CEO, Mr. Kojo Addae-Mensah, stated in the latest edition of their “CEO’s MESSAGE” series,
“It is the singular focus on rates that has cost so many people their life savings.”
We all recall what happened to the savings of clients who had been persuaded with high interest rates by some microfinance institutions in the country. Higher rates may be sweet but need to be followed with caution. There is an Akan proverb that goes like “Bͻnyono bata brɛboͻ ho”, which translates as “The liver is closer to the bile”. Indeed, juicy rates come alongside risks. I had stated in a post on this site before that:
“The risk that will take you to your grave is not worth it”
Moreover, there is no one-fit-all investment product. What may be the best (and appropriate) for ‘investor A’ may not be the best for ‘investor B’. The financial needs and requirement differ from one investor to the other. Thus, the issue of finding the best investment product is subjective. Instead of focusing solely on rates (perceived to be the indicator of best investment products), there are equally other important factors to consider. These factors include, but not limited to, the company managing the investment product, their experience and how long they have been in operation, as well as the kind of businesses they invest the money in order to achieve those mouth-watering rates. Others include the age, risk tolerance and present financial circumstance of the investor. For instance, if you’re a parent with kids, you may be looking up for low-risk products than the one who is single and without dependants. If you have just begun your investment journey, you may wish to be conservative in your investment options, at least, for a while. This is unlike someone who already owns some investments and is willing to take further risks. Again, if you have ethical concerns, you may want to know where your money is being invested and thus select ethical investment products such as the Databank’s Arkfund.
Also, your investment goal (what you are investing the money for) depicts your options. Is it for retirement, to settle education bills, to buy a piece of land, to purchase a car or to send the family on a vacation? Definitely, the investment option for retirement (assuming you’re very young now) will be more of long-term investment products such as stocks and equity mutual funds. However, if you’re investing just for a family vacation, it would be better-off to incline your investment towards short-term products such as Treasury bills or even a savings account. It would be a mistake to invest most of your money that you don’t need for a very long time in short-term investment products, which pay low interests. On the other hand, you will not want to put your money in risky investments (even if the potential returns are high) if you’re saving for short-term goals. Imagine purchasing stocks with money intended for your next month’s rent to your landlord 🙂
As stated earlier, it is also necessary to look into the track record of managers of the investment products before finalising your decision. For instance, Databank has managed mutual funds for at least 20 years now, making them reputable among their peers. There are other fund managers who have been doing quite well even though they have not operated for that long. Firstbanc, for example, has consistently won awards with their Firstfund mutual fund (due to their high returns). However, they have not been in the system for that long in comparison with other peers. It is worth to be cautious when investing with unfamiliar financial institutions.
Finally, remember that it pays to diversify. In other words, don’t put all your hard-earned money in a single investment product. You can minimise your risk by choosing varying investment products. As a head start, you may refer to the link below for a simple guidance on choosing the right mix of investment products.